Our story
In a world of data overwhelm.
You need powerful insights that |
How our house was built
House of Brand was founded in 2011 in response to a changing world — one beginning to drown in big data, yet lacking in human data. Too much information and not enough insight into how a brand could realize its maximum potential and achieve profitable, sustainable growth.
Our vision evolved into a very clear purpose: to energize brand growth through human insight. We have since shown over the years that if you understand the science and art of human behavior, beyond the numbers in a dashboard, you can grow revenues and profits exponentially.
At House of Brand, we also connect the dots, not just collect the dots. We do this by synthesizing and modeling data sets to get closer to consumers and their common human truths. We develop not only brand growth strategies off insights, but brand experience (BX) strategies which prioritize how to focus communications, messaging, activations and customer journeys.
Backed by data and human analytics, we provide a clear path to achieving growth and defining your brand with a strong, unique energy of its own.
Why House of Brand?
Not your average research partner.
Specialists in brand, segmentation, comms, media and BX insights
All about applied insights — researchers, data scientists, cultural insight specialists and CX pros
We provide insights to grow, not just findings
A senior servicing model for every client
We act as strategy advisors and coaches
Clear actions outlined from every project
We take insights all the way to execution
Always 'clever simple'
Certified B Corporation
Business as a force for good.
We're proud to be a Certified B Corporation — independently verified to meet the highest standards of social and environmental performance, transparency, and accountability. Joining over 10,000 companies across six continents committed to using business as a force for good.
All Group profits go to the Rebecca Rebuild Institute, a not-for-profit that helps inform people how to rebuild their optimal health once they are in remission. rebeccarebuild.org
