Our founder Pete Drinkwater started his career in M&A and corporate finance valuing brands on balance sheets. It was during these (excruciatingly) long hours staring at numbers that he realised that a brand is actually the stored value of future sales. And that there are in fact two ways to add shareholder value: rationalisation and growth. He realised his passion was actually all on the growth side and House of Brand was founded in 2011 on these growth principles.
From these humble beginnings, House of Brand has now grown to be one of the few truly independent and global research agencies, by providing customer insights that are clear and compelling enough to be actually put into action.
Our purpose of energizing brand action has won us some of the world’s biggest, most dreamy and most innovative clients, and our own growth is showing no sign of slowing.
In an exciting world that is changing so fast, House of Brand, our highly-tailored research methodologies and our amazing housemates are helping to clearly outline not just ‘what is’ for brands…but ‘what’s next’!
House of Brand has also seeded sister agencies along the way as part of the group.