At House of Brand we don’t do everything.
We specialise in brand marketing and insights
for a changing world.
BRAND AND COMMS TRACKING
BRAND PLANNING AND
DIGITAL AND SOCIAL LISTENING
TRENDS AND FUTURES
SEMIOTICS AND CULTURAL CHANGE
BRANDED CUSTOMER EXPERIENCE
EMPLOYER BRAND VALUES
Our business is our people. Our housemates are both super smart and super friendly, and each have their own unique brand personality and story to tell.
Meet the Housemates.
HOUSE OF BRAND
Our founder Pete Drinkwater started his career in M&A and corporate finance valuing brands on balance sheets. It was during these (excruciatingly) long hours staring at numbers that he realised that a brand is actually the stored value of future sales. And that there are in fact two ways to add shareholder value: rationalisation and growth. He realised his passion was actually all on the growth side and House of Brand was founded in 2011 on these growth principles.
From these humble beginnings, House of Brand has now grown to be one of the few truly independent and global research agencies, by providing customer insights that are clear and compelling enough to be actually put into action.
Our purpose of energizing brand action has won us some of the world’s biggest, most dreamy and most innovative clients, and our own growth is showing no sign of slowing.
In an exciting world that is changing so fast, House of Brand, our highly-tailored research methodologies and our amazing housemates are helping to clearly outline not just ‘what is’ for brands…but ‘what’s next’!
House of Brand has also seeded sister agencies along the way as part of the group.
We’re always on the look out for awesome new housemates. If you’re a brand planner or researcher who is excited by brands and comms, and you want to be a part of an amazing dynamic culture, then contact Anna Brownrigg our People & Culture Manger firstname.lastname@example.org
The relationship with luxury is changing.
As is the conversation.
Consumers of luxury once self-identified through products: a branded handbag, a particular glass of champagne, a type of car.
But a luxury product made with a complete disregard for the circumstances of its manufacture, or role in a circular economy, is no longer a luxury.
The luxury world can no longer live in an isolated bubble.
We humans have a unique relationship with sport.
Our sports, our teams, our athletes are more than entertainment, they’re a part of our social identity. They define us.
Whether it’s a favorite team or our feelings about a superstar, consumers feel a deep and long-standing relationship with these brands.
In many ways, athletes are the heroes people aspire to be. Teams create a sense of community and belonging to a tribe.
But the world of sports marketing is changing, the fragmentation is here.
The start-up revolution is changing the way we live and the nature of business.
The old linear way of thinking and planning no longer works within today’s exponential pace of change.
At House of Brand we live our values and our purpose of creating more conscious brands for a changing world.
We also give back. We have a number of Not-For-Profit clients, community initiatives and global charities we support that reflect each of our values.
Observatory are House of Brand Group’s macro trends and pattern recognition experts who are at the threshold of cultural change.
Cowlick Entertainment Group is a next wave studio that does financing, marketing, co-distribution and production of feature films, TV and brand funded content, with development and marketing uniquely driven by audience insights.