At House of Brand we don’t do everything.

 

We specialise in brand marketing and insights

for a changing world.

BRAND AND COMMS TRACKING

BRAND POSITIONING

QUALITATIVE RESEARCH

QUANTITATIVE RESEARCH

MEDIA EFFECTIVENESS

AND MODELLING

BRAND PLANNING AND

PORTFOLIO STRATEGY

DIGITAL AND SOCIAL LISTENING

TRENDS AND FUTURES

SEMIOTICS AND CULTURAL CHANGE

BRANDED CUSTOMER EXPERIENCE

EMPLOYER BRAND VALUES

BRAND ARCHITECTURE

WHO WE

WORK WITH

HOUSEMATES

Our business is our people. Our housemates are both super smart and super friendly, and each have their own unique brand personality and story to tell.

 

Meet the Housemates.

 

JOIN

HOUSE OF BRAND

We’re always on the look out for awesome new housemates. If you’re a brand planner or researcher who is excited by brands and comms, and you want to be a part of an amazing dynamic culture, then contact Anna Brownrigg our Global Head of People anna@houseofbrandgroup.com

 

  • VALUES

     

    Our values underpin everything we do:

     

    Awesome Positivity!

    Courageous Discovery

    Make it Happen

    Extraordinary Pride

    Meaningful Kindness

     

  • BENEFITS

     

    We have a great range of benefits for all our housemates, that keeps them energised:

     

    • THE POOLHOUSE BONUS PROGRAM
    • 20 DAYS ANNUAL LEAVE
    • 2 CREATIVE DAYS OFF PER YEAR
    • BIRTHDAY DAY OFF
    • FLEXIBLE WORK HOURS
    • MOBILE PHONE ALLOWANCE
    • HEALTH AND WELLBEING ALLOWANCE
    • INDIVIDUAL TRAINING BUDGET

  • GIVING BACK

     

    We give back. In support of our vision and values, we donate our time, energy and money to a number of community initiatives, not-for-profits, school mentoring programs and global charities.

     

THE

HOB STORY

Our founder Pete Drinkwater started his career in M&A and corporate finance valuing brands on balance sheets. It was during these (excruciatingly) long hours staring at numbers that he realised that a brand is actually the stored value of future sales. And that there are in fact two ways to add shareholder value: rationalisation and growth. He realised his passion was actually all on the growth side and House of Brand was founded in 2011 on these growth principles.

 

From these humble beginnings, House of Brand has now grown to be one of the few truly independent and global research agencies, by providing customer insights that are clear and compelling enough to be actually put into action.

 

Our purpose of energizing brand action has won us some of the world’s biggest, most dreamy and most innovative clients, and our own growth is showing no sign of slowing.

 

In an exciting world that is changing so fast, House of Brand, our highly-tailored research methodologies and our amazing housemates are helping to clearly outline not just ‘what is’ for brands…but ‘what’s next’!

House of Brand has also seeded sister agencies along the way as part of the group.

 

GLOBAL OFFICES

Where to find us around the world.

We’re always on the look out for awesome new housemates. If you’re a brand planner or researcher who is excited by brands and comms, and you want to be a part of an amazing dynamic culture, then contact Anna Brownrigg our Global Head of People anna@houseofbrandgroup.com

 

  •  

     

    The relationship with luxury is changing.

    As is the conversation.

     

    Consumers of luxury once self-identified through products: a branded handbag, a particular glass of champagne, a type of car.

     

    But a luxury product made with a complete disregard for the circumstances of its manufacture, or role in a circular economy, is no longer a luxury.

    The luxury world can no longer live in an isolated bubble.

     

     

    MORE

     

  •  

     

    We humans have a unique relationship with sport.

     

    Our sports, our teams, our athletes are more than entertainment, they’re a part of our social identity.  They define us.

     

    Whether it’s a favorite team or our feelings about a superstar, consumers feel a deep and long-standing relationship with these brands.

     

    In many ways, athletes are the heroes people aspire to be.  Teams create a sense of community and belonging to a tribe.

     

    But the world of sports marketing is changing, the fragmentation is here.

     

     

    MORE

     

  •  

     

    The start-up revolution is changing the way we live and the nature of business.

     

    The old linear way of thinking and planning no longer works within today’s exponential pace of change.

     

     

    MORE

     

  •  

     

    At House of Brand we live our values and our purpose of creating more conscious brands for a changing world.

     

    We also give back. We have a number of Not-For-Profit clients, community initiatives and global charities we support that reflect each of our values.

     

     

    MORE

     

  •  

     

    Observatory are House of Brand Group’s macro trends and pattern recognition experts who are at the threshold of cultural change.

     

     

    Find out more

     

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  • Screen Audience Research International (SARI) specialises in content, film, TV and gaming audience research. 

  • Cowlick Entertainment Group is a next wave studio that does financing, marketing, co-distribution and production of feature films, TV and brand funded content, with development and marketing uniquely driven by audience insights.