House of Brand is a global brand research, analytics and brand experience (BX) strategy consultancy.

We are specialists in brand insights for a changing world.

BRAND AND COMMS TRACKING

BRAND POSITIONING

QUALITATIVE RESEARCH

QUANTITATIVE RESEARCH

MEDIA EFFECTIVENESS

AND MODELLING

BRAND PLANNING AND

PORTFOLIO STRATEGY

ADVANCED CUSTOMER AND BRAND ANALYTICS

TRENDS AND FUTURES

SEMIOTICS AND CULTURAL CHANGE

BRAND EXPERIENCE STRATEGY

EMPLOYER BRAND DEVELOPMENT

BRAND ARCHITECTURE

WHO WE
WORK WITH

HOUSEMATES

Our business is our housemates.  Each consultant has their own unique brand personality and energy to bring to every project

Meet the Housemates.

JOIN
HOUSE OF BRAND

We’re always on the look out for new housemates.  If you are a market researcher, brand planner, management consultant, CX specialist, data analyst or strategist who wants to be part of an exciting new era in brand consulting, please contact Anna Brownrigg our People and Culture Manager: anna@houseofbrandgroup.com

 

 

  • VALUES

    Our values underpin everything we do:

    AWESOME POSITIVITY!

    COURAGEOUS DISCOVERY

    EXTRAORDINARY PRIDE

    MEANINGFUL KINDNESS

  • BENEFITS

    We have a great range of benefits for all our housemates, that keeps them energised:

    • Creative Days Off
    • Flexible Work Hours
    • Mental Health and Wellbeing Leave
    • Day off for your Birthday
    • 25 Days leave after 2 years at HOB
    • HOBbatical
    • Parental Leave
    • Massages
    • Yoga
    • Coaching
    • Out of Home Training
    • Energising + Healthy Snacks
    • HOB Values Away Days
  • GIVING BACK

    We give back. In support of our vision and values, we donate our time, energy and money to a number of community initiatives, not-for-profits, school mentoring programs and global charities. Some of our pro-bono clients include OzHarvest and Suicide Prevention Australia.

THE
HOB STORY

The world is changing very fast. As a result there is often too much information in companies and not enough insight.

House of Brand was founded in 2011 to address this need for insights that could actually be actioned.

We connect the dots, just as much as we collect the dots.

From its beginnings in M&A corporate advisory research, House of Brand is now one of the world’s most in-demand brand research, analytics and BX strategy consultancies.

In a world of big data, HOB is all about energizing brands through getting closer to customers and human truths. We humanize research with an energy that few other consultancies provide.

We develop not only a brand growth strategy, but a brand experience strategy that gives clear prioritization of what and how to focus communications, messaging and the customer journey, backed by robust data science and advanced analytics. The result is a clear path to achieving growth targets and the result every business wants..a brand with a strong energy of its own.

GLOBAL OFFICES

Where to find us around the world.

The world is changing very fast. As a result there is often too much information in companies and not enough insight.

House of Brand was founded in 2011 to address this need for insights that could actually be actioned.

We connect the dots, just as much as we collect the dots.

From its beginnings in M&A corporate advisory research, House of Brand is now one of the world’s most in-demand brand research, analytics and BX strategy consultancies.

In a world of big data, HOB is all about energizing brands through getting closer to customers and human truths. We humanize research with an energy that few other consultancies provide.

We develop not only a brand growth strategy, but a brand experience strategy that gives clear prioritization of what and how to focus communications, messaging and the customer journey, backed by robust data science and advanced analytics. The result is a clear path to achieving growth targets and the result every business wants..a brand with a strong energy of its own.

  • VALUES

    Our values underpin everything we do:

    AWESOME POSITIVITY!

    COURAGEOUS DISCOVERY

    EXTRAORDINARY PRIDE

    MEANINGFUL KINDNESS

  • BENEFITS

    We have a great range of benefits for all our housemates, that keeps them energised:

    • Creative Days Off
    • Flexible Work Hours
    • Mental Health and Wellbeing Leave
    • Day off for your Birthday
    • 25 Days leave after 2 years at HOB
    • HOBbatical
    • Parental Leave
    • Massages
    • Yoga
    • Coaching
    • Out of Home Training
    • Energising + Healthy Snacks
    • HOB Values Away Days
  • GIVING BACK

    We give back. In support of our vision and values, we donate our time, energy and money to a number of community initiatives, not-for-profits, school mentoring programs and global charities. Some of our pro-bono clients include OzHarvest and Suicide Prevention Australia.

  • BX: BRAND EXPERIENCE STRATEGY

    Brand + CX = BX

    Today, the experience is the brand.

    In business, there is currently a lot of focus on CX and UX, but soon these will become hygiene.  Removing pain points will give less and less incremental return.  Ease will no longer be a differentiating benefit.

    Brands need to already start designing to pull their brand personality and differentiator through the customer experience.

    Beyond NPS, our Customer Energy Score focuses the customer journey on delight creation, not only pain-point removal.

    How can we create signature brand experiences that actually energize a customer base to actually advocate our brand to others?

  • BRAND ENERGY: POSITIONING IN THE NEW WORLD

    “A brand is an experience with a personality and a defined energy” (House of Brand)

    The experience is the brand.  But this experience needs to convey both personality and energy to build the brand and achieve growth targets.

    Brand Energy is a new positioning model that helps brands be clear on what specific energy state they need to consistently execute against across all touchpoints and marketing communications.

    Brand Energy also measures a brand’s cultural momentum.  Which brands are perceived to be winning?  And which are losing?

  • FATT™ BRANDS: A NEXT WAVE EQUITY MODEL

    FATT™ BRANDS measures the 4x key components of a modern brand health:

    Fame, Affection, Trust and Traction

    Fame: How well do people know you?  With so much fragmentation the world is moving from mass brand fame to niche brand fame.

    Affection: How much do they like you?

    Trust:  Are you trusted to deliver in your category?

    Traction: How much energy and cultural momentum do you have?  And are you still a relevant brand for the younger end of your target market?

  • NEW BRAND STRATEGY: START-UPS AND SCALE-UPS

    When you are a new brand you need a clear growth strategy driven by data and insights.

    HOB has a specialised brand strategy offer for start-ups and scale-ups that is valued by the private equity and VC investment community.

    How are you defining the category you are in?  How are you positioned versus competitors?

    What is your name, brand and product architecture?

    What is your founders’ story and mythology that drives an emotional connection with customers?

    And among which target segments can you realise revenue the fastest?  What is your go-to-market strategy to reach them?

  • OBSERVATORY BY HOB: TRENDS THAT ENERGIZE BRANDS

    Observatory is House of Brand’s trends, cultural insight and youth tracking division.

    Click below to find out more.

    FIND OUT MORE

  • VALUES

    Our values underpin everything we do:

    AWESOME POSITIVITY!

    COURAGEOUS DISCOVERY

    EXTRAORDINARY PRIDE

    MEANINGFUL KINDNESS

  • BENEFITS

    We have a great range of benefits for all our housemates, that keeps them energised:

    • Creative Days Off
    • Flexible Work Hours
    • Mental Health and Wellbeing Leave
    • Day off for your Birthday
    • 25 Days leave after 2 years at HOB
    • HOBbatical
    • Parental Leave
    • Massages
    • Yoga
    • Coaching
    • Out of Home Training
    • Energising + Healthy Snacks
    • HOB Values Away Days
  • GIVING BACK

    We give back. In support of our vision and values, we donate our time, energy and money to a number of community initiatives, not-for-profits, school mentoring programs and global charities. Some of our pro-bono clients include OzHarvest and Suicide Prevention Australia.

  • House of Brand has also seeded a specialist entertainment and content research agency along the way as part of the House of Brand Group  

  • VALUES

    Our values underpin everything we do:

    AWESOME POSITIVITY!

    COURAGEOUS DISCOVERY

    EXTRAORDINARY PRIDE

    MEANINGFUL KINDNESS

  • BENEFITS

    We have a great range of benefits for all our housemates, that keeps them energised:

    • Creative Days Off
    • Flexible Work Hours
    • Mental Health and Wellbeing Leave
    • Day off for your Birthday
    • 25 Days leave after 2 years at HOB
    • HOBbatical
    • Parental Leave
    • Massages
    • Yoga
    • Coaching
    • Out of Home Training
    • Energising + Healthy Snacks
    • HOB Values Away Days
  • GIVING BACK

    We give back. In support of our vision and values, we donate our time, energy and money to a number of community initiatives, not-for-profits, school mentoring programs and global charities. Some of our pro-bono clients include OzHarvest and Suicide Prevention Australia.

  • House of Brand has also seeded a specialist entertainment and content research agency along the way as part of the House of Brand Group