For start-ups and emerging brands, there’s a huge difference between navigating a market to creating one, from finding talent to originating genius, and from setting culture to truly living it.
Emergent brands don’t just simply plug into a community and ecosystem, they build communities and ecosystems as social entrepreneurs.
It’s no longer about marketing an existing product which will endure tomorrow, but rather telling the right stories, at the right time, in the ‘now’ moment.
Mythology is critical, as is the founders story. Meaning needs to be borrowed from other parts of culture to cut through the clutter.
CONSULTING FOR START-UPS AT HOUSE OF BRAND
The future is niche. You need an edge. A strong brand identity and marketing mindset are crucial so we work with young brands to articulate and express their competitive niche.
At House of Brand we have a range of consulting services for young brands. Naming generation, bullseye target segmentations, narratives that encompass the brand’s founding mythology and the surrounding cultural context. We help define and create completely new categories. We track global macro trends and our research focuses on audience segmentation and related market, category, customer and product life cycles.
Innovation and NPD are at our core, and we help importantly with getting the timing right for innovation to be adopted by the market.