SPORTS

 

THE CHANGING WOLRD OF SPORTS AND SPONSORHSIPS

Sports gives us a window into the deepest human truths and myths about how cultures and relationships form. The relationships brands want to have with sports are also evolving.

 

  • New emergent sports are giving an alternative to traditional sports
  • Technology like AR and VR are changing the way people experience their sports
  • Sports media is becoming more personal as outlets become more fragmented
  • Sponsorships no longer need to achieve maximum reach
  • Corporates want sponsorships to go beyond awareness to give greater brand stretch
  • Activations rather than corporate badging are becoming more important

 

 

SPORTS AT HOUSE OF BRAND

At House of Brand, we understand new ways to measure effectiveness of sponsorships and sports marketing.

 

We offer a range of measurement and consultancy services for media outlets, sports franchises, and brands looking to vet possible brand sponsorships.  We deliver insight-led, evidence-based marketing solutions to help sports brands make deeper connections with their fans and help corporate brands create results-driven partnerships.

 

 

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