Luxury

 

THE LUXURY REVOLUTION

Today traditional ideas of luxury have a negative taint in a cultural climate that demonizes the excesses of the rich and wealthy. The category requires a major overhaul.

 

We now live in a world where:

  • Access is more important than acquisition
  • Memories eclipse products
  • Aura heightens objects
  • And we seek meaning from the material

 

THE NEW LUXURY AT HOUSE Of BRAND

House of Brand Luxury is at the forefront of the changing dynamics of economic, social and cultural capital. A great luxury is knowledge of oneself (and the surrounding world) and this is what we deliver to our luxury brand clients.

 

We believe in marrying virtue with desirability, the beautiful with the good, the rare with the sustainable and style with responsibility.

 

We offer a strategic consultancy on how to be in the changing world of luxury, supported by a combination of qualitative, quantitative, semiotic, cross-cultural and trends research.

 

We also help guide the design of experiential marketing and brand story-telling through film.

 

The conversation of luxury is changing.

 

 

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